![]() These include selling seller-fulfilled items in one or more product categories where you failed to comply with the VTR requirements. If you fail to maintain a VTR of 95% or greater, here's what could happen: This gets you higher feedback ratings, strong brand loyalty, and an account safe from suspensions. With a high VTR, you'll have more opportunities to thrive in the platform, such as getting featured in the Buy Box spot. In other words, the VTR is an indicator of your service quality. They want to ensure that their orders arrive on time. This shows that buyers want transparency throughout their buying experience, from the shipping to the delivery phase. Why It MattersĮcommerce businesses without valid tracking systems frequently experience abandoned purchases. Note that Amazon needs 72 hours before the report reflects the updates on your VTR. Filter the data by product category or carrier when necessary. Go to the Valid Tracking Rate section and click Download Report. If you don't find any orders on the report, you're doing it right. This is where you'll find more details about the VTR defect report, which contains orders without a valid tracking number. ![]() Next, view the Shipping Performance section and find View. Go to your account's Performance menu and select Account Health. A tracking ID for orders shipped with a tracking system.The specific service you used in all seller-fulfilled orders, and.The correct name of the delivery provider,.What a Tracking Number Consists OfĪn accurate, valid tracking number must have the following: To calculate your VTR, the Amazon marketplace divides the number of delivered orders with a valid tracking ID by the total number of delivered and confirmed packages by the seller. Tracked items should follow the promised delivery date to be valid.Īmazon sellers must keep their account's VTR greater than 95% over a rolling 30-day period.One would be a carrier's delivery scan, and the other a delivery attempt. Packages with a value above or equal to 5 USD (shipping fee included) must use an integrated carrier and a trackable shipping method showing at least two carrier scans.Packages with a value of less than 5 USD (shipping fee included) must use an Amazon-integrated carrier and a trackable shipping method showing at least one carrier scan. ![]() ![]() If the packages are shipped from China, they evaluate a tracking ID based on a few things: If the packages are shipped from the US, it considers your tracking data valid when the tracking ID records at least one carrier scan. All About Amazon's Valid Tracking Rate (VTR) Basic Criteria and CalculationĪmazon validates your tracking information based on the shipment's origin country. How are you going to solve that? First, optimize your valid tracking rate and seek an Amazon suspension appeal service for a successful reinstatement. Failure to do so can result in various negative consequences, including a suspension. Remember that buyers rely on tracking numbers to monitor their orders.Īs an Amazon seller, this is one of the performance metrics required to maintain a healthy seller account. How often do you send packages to Amazon customers with valid tracking numbers? That's what your account's valid tracking rate will tell you. ![]()
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